Brand Work

PROJECT NOTES

SoFocused Hoops is a bold, faith-inspired apparel brand that embodies focus, ambition, and creativity on the court. To capture its essence, we shot a dynamic mixed-media ad, blending digital visuals with the raw, nostalgic texture of 16mm film. The shoot combined high-energy basketball setups in a unique hometown style basketball court. Film grain and organic light leaks add the depth and authenticity we were striving for. A merge of modern edge with vintage soul.

Thank you Joey Mathews for shooting 16mm on this one.

This is your sign - Now’s the time.